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Did you know that the size of the beauty and wellness market was $ 3.7 trillion or 5% from global GDP in 2015? That is why The Joy begins its journey there!

THE FIRST WELLNESS AND BEAUTY
ECOSYSTEM IN THE WORLD

$2,100,000 RAISED

Joycoins sold: 238 000 000Token rate: $0,015

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Round

Joy Raised

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5%ReferalbonusThe Joy organizes a referral program forinvestors, where anyone can have theopportunity to invite friends to participatein the ICO and get 5% from the amount ofJoycoins that were bought by them.
Development
Дизайн
Marketing

ABOUT THE JOY

The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa.

The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

The main goals of The Joy are to:
• help every single customer have a convenient, profitable way of ordering wellness and beauty services;
• make logistics and financial planning simpler and cheaper for every practitioner and salon owner;
• increase brand awareness and business efficiency along with providing new marketing channels;
• provide access to an innovative advertising platform and increase one’s sales with The Joy.

The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which is about 5% of the world GDP.

Beauty &Anti-Aging$999bW ell n ess T ou r ism $563b P r e v enti v e & P e r sonali z ed Medici n e a n d Public H e a l th $ 5 34b Healthy Eating,Nutriton &Weight Loss$648bC ompli m enta r y & A l t e r nati v e Medici n e $ 199b W o rk pl a c e W ell n ess $ 4 3b SpaIndustry$99bWellness Li f es t yle R e al E sta t e $ 119b T e r mal/ Mi n e r al Sp r i n gs $51b F it n ess & Mi n d-Body $5 4 2b

MATERIALS

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MONETIZATION

TRANSACTION
FEES

ROYALTIES

ADVERTISEMENTS

ONLINE
SHOP

BIG DATA
ACCESS

SURVEY
CONDUCTION

WHAT CAN YOU DO WITH JOYCOINS?

  • You can use them as payment method for treatments (Fiat money will be accepted on platform as well, but the treatments will be 10-20% cheaper if customer will pay in Joycoins)
  • You can get token holder discounts that depend on the amount of Joycoins on your account
  • Ads, survey conduction, sponsorships, big data access can be bought only with Joycoins on the platform
  • You can also sell Joycoins on the crypto exchanges

TOKEN PERSPECTIVES

The emission of Joycoin is limited and occurs only once. Increasing the audience of users and geographical expansion of The Joy will lead to increased circulation of the token within the ecosystem by increasing the number of transactions for bonus programs, payment for services and advertising, which is an integral part of the company's business model.

As a result, there will be an increase in demand for tokens from The Joy, users and advertisers, so it is much more beneficial to support the project in the early stages of project development (pre-ICO and ICO) than to acquire a token on exchanges

This, Joycoin is one of the few tokens that are tied to the company's main indicators, namely: quantity of customers, salons, practitioners, conducted surveys, regional partners, orders and conducted advertising campaigns

PRIVATE SALE

EMISSION
SOFTCAP
HARDCAP
TOKEN PRICE
BONUSES
START
END
2,400,000,000 Joycoins
2,100,000$
17,400,000$
0.015$
50/40/30/20/10/0%
20.01.2019
01.05.2019

Token distribution

Use of funds

JOY APP EARLY ACCESS

Overview: Customer

Overview: Practitioner

Overview: Salon Owner

WEB-VERSION

List of salons

Customer log-in

Salon profile

GOALS

ROADMAP

    • Start of The Joy platform development

Q12018

    • Ready beta app for Android
    • Conclusion of preliminary agreements with advertising partners
    • Inventory for on-demand orders and offline advertising has been developed.

Q32018

    • Token Sale start
    • Office setup in Berlin
    • Commercial launch of the project (in-salon bookings only)
    • Adding functionality for on-demand services
    • Start of expansion to other German cities

Q12019

    • Setup of the first regional partnerships
    • Addition of the Big Data module
    • Addition of the sponsorship module
    • Addition of the resource planning module
    • Start of expansion to USA, Belgium, Netherlands

Q32019

    • Addition of the survey module
    • Integration of POS terminals
    • Addition of the community module
    • Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore

2020

    • Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine

2022
Q32017

    • Start of research and concept development

Q22018

    • Official setup of The Joy GmbH in Germany

Q42018

    • Seed Round start
    • Early access launch
    • Platform test phase

Q22019

    • Addition of advanced settings for practitioners and salons
    • Addition of business optimization tips
    • Addition of the discount module
    • Addition of the client management module
    • Addition of The Joy widget for websites
    • Addition of functionalities for regional partnerships
    • Start of expansion to Austria, Switzerland, France

Q42019

    • Setup of The Joy online store
    • Addition of the automated advertising module
    • Start of expansion to Japan, South Korea, Great Britain

2021

    • Diversification of business activities (other types of services)
    • Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar

Q3 2017

  • Start of research and concept development

Q1 2018

  • Start of The Joy platform development

Q2 2018

  • Official setup of The Joy GmbH in Germany

Q3 2018

  • Ready beta app for Android
  • Conclusion of preliminary agreements with advertising partners
  • Inventory for on-demand orders and offline advertising has been developed.

Q4 2018

  • Seed round start
  • Early access launch
  • Platform test phase

Q1 2019

  • Token Sale start
  • Office setup in Berlin
  • Commercial launch of the project (in-salon bookings only)
  • Adding functionality for on-demand treatments
  • Start of expansion to other German cities

Q2 2019

  • Addition of advanced settings for practitioners and salons
  • Addition of business optimization tips
  • Addition of the discount module
  • Addition of the client management module
  • Addition of The Joy widget for websites
  • Addition of functionalities for regional partnerships
  • Start of expansion to France, Austria, Switzerland

Q3 2019

  • Setup of the first regional partnerships
  • Addition of the Big Data module
  • Addition of the sponsorship module
  • Addition of the resource planning module
  • Start of expansion to USA, Belgium, Netherlands

Q4 2019

  • Setup of The Joy online store
  • Addition of the automated advertising module
  • Start of expansion to Japan, South Korea,  Great Britain

Q4 2019

  • Setup of The Joy online store
  • Addition of the automated advertising module
  • Start of expansion to Japan, South Korea, Denmark, Norway, Sweden, Finland

2020

  • Addition of the survey module
  • Integration of POS terminals
  • Addition of the community module
  • Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, UAE, Saudi Arabia and Singapore

2021

  • Diversification of business activities (other types of services)
  • Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar

2022

  • Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine

HOW TO BUY THE JOY TOKENS?

DOWNLOAD A WALLET(BITCOIN, ETHEREUM, LITECOIN) PURCHASE CRYPTOCURRENCYON THE CRYPTO EXCHANGE BUY JOYCOINS FROM YOUR PERSONALACCOUNT ON THE JOY WEBSITE REGISTERIN THE JOY WHITE LIST

THE JOY TEAM

VLADISLAV KISELEV

Founder, CEO

Vlad is a successful serial entrepreneur and crypto investor. He is owner and founder of entertainment company Plan B Escape Game GmbH, which is now spread across multiple cities in Germany. Beyond that, he has extensive experience in commodities trading.

BOGDAN NEKHODA

Co-founder, CFO

Bogdan is a cryptocurrency enthusiast with background in IT, finance and business administration. He previously worked for 1&1 Internet AG and Siemens AG, where he focused primarily on business process optimization, project management and business analysis.

EMIL KHAFIZOV

Co-founder, CCO

Emil successfully managed projects in hospitality industry, introduced and brought a lot of new opportunities and foreign companies to local governments in Russia.

LEX ANSELM

CMO

Lex is a serial entrepreneur and crypto investor with 15+ years experience in marketing strategy, international expansion and growth hacking. In addition, Lex has an extensive experience in product development of community based digital platforms and user experience design.

SERGEY KUTYR

CTO

Sergey is a co-founder and owner of development & design studio Fresh Design. He is a web development guru with more than 12 year experience with main field of expertise in high-loaded platforms and business process automation systems.

SERGEY YURCHENKO

Business development manager

Manager of client projects with experience of about 8 years. He combines excellent organizational skills and change management principles.

KONSTANTIN KRAVETS

Senior project manager

Konstantin has big experience in conducting projects of different levels — from projects in digital media (buying, planning and strategy) to projects in the media industry, as well as projects in web & mobile development. Over 15 years of experience in project management.

JULIA USHAKOVA

System Analyst

Specialist with work experience over 6 years. Fields of compentence — business process management systems, UI / UX, system analytics and business process automation.

DMITRIY BIBLEV

Designer

Dmitriy has experience in developing UI / UX solutions in web and mobile over 5 years. It differs scrupulously and attention to detail. Perfectly copes with the tasks set, both in the case of a clear definition and in case of possibility to depart from standard solutions.

LIDIA DOGADKINA

Designer

Lidia is a young specialist who is not afraid of complicated tasks in UI / UX development and has high level of attention to the details.

ARSENII NOHIN

Project manager

Arsenii is a coordinator of the team and specialist in planning and project management systems. There are a lot of detailed calculations and roadmaps of different projects, which he brought to the successful completion.

VLAD BAGRIY

HTML Layout developer

Vlad has over 4 years of experience in creating adaptive interfaces for websites. His main field of expertise is creation of dynamic wow-websites.

RUSLAN BRATENKO

Front-end developer, AngularJS / VueJS developer

Ruslan has over 5 years of development of front-end applications. He participated in the development of several marketplaces for goods and services.

VITALIY KHOMENKO

Back-end developer

Vitaliy has over 7 years of experience in development, design of content management systems and high-loaded databases in the financial sector.

VADIM FEDENEV

Back-end developer

Vadim has experience in telecommunications, development of large IT-projects in the banking sector.

NIKITA VORUSHILO

Back-end developer

Nikita has experience in development automated crediting services for banking sector.

IGOR PONOMARENKO

Art Director

Igor is our creative brain. He generates a huge number of ideas. Igor is an excellent communicator and a person that able to give a critical assessment of any concept in terms of how it could be implemented according to the principles of UI / UX and visualization.

SERGEY GORBULYA

QA specialist

Sergey is a specialist in quality assurance of web projects. He worked on a variety of projects in all fields: from e-sports to healthcare.

ALEKSANDER KOVAL

QA specialist

Aleksander has experience of manual testing, as well of test automation development for large projects in financial and health sector.

ANDREY BONDYREV

Back-end developer

Andrey has experience in development of distributed multi-server platforms, lead generation. His main field of expertise is implementation and development of payment systems and financial services.

DENIS PANOV

Blockchain-developer

Denis is a fintech-expert with deep knowledge of blockchain technologies, smart-contracts, crypto and other digital assets.

ADVISORS

OTHMAN MIRZAN

Othman Mirzan has been a crypto currency investor since 2012, funding small-medium scale mining and node facilities in eastern China, North America and Norway. Additionally, Mr. Mirzan has provided consultancy services for 2 successful ICOs, raising approximately 21m USD, as well as developing 3 pattern learning arbitrage trading algorithms utilizing USD-T and three major crypto currencies with over 21 input variables. Mr. Mirzan has been heavily involved in commodities and energy since 2015, when he set up a consultancy practice and performed advisory roles on over USD 380m of international contracts. A shareholder since KRU’s emergence in Asia, Mr Mirzan has been pivotal in gaining traction locally, whilst providing a feasible scale up plan to ensure KRU Asia a large market share in the Renewable Energy Market of South East Asia. Othman holds a BA from the University of Colorado Boulder, and is the Founder and Director of Alpine at the Malaysian Ski Association.

SEBASTIAN KLUMPP

A graduate in business administration with a focus on marketing, he was already involved with IT technologies in his early childhood and worked in various areas of IT. Among others in advertising agencies, telecommunication, market research and media networks as well as in eCommerce for B2C and B2B. In 2006, he co-founded Die Rollenden Friseure and built a franchise system with online scheduling including route calculations etc. into DACH. The company supported hairdressers in setting up their own business and in managing the company with online and marketing measures, its own brand and self-developed tools for daily use.

MICHAEL SCHNEIDER

Michael is a finance professional that co-founded and manages “FinanzierungsExpert”, a residential mortgage broker company. He has studied business administration in Hamburg, as well as in Boston, USA and Beijing, China. His experience in banking (he worked for Sparkasse and Deutsche Bank for almost 15 years) in different fields and departments (e.g. loan department, sales, business and strategy management in Frankfurt) will help to optimize financial activities.

PARTNERS

Netpeak is one of the largest Internet marketing agencies in Eastern Europe. Areas of expertise: website promotion, contextual advertising, web analytics, usability and consulting. Using SEO and PPC advertising Netpeak aims to attract more customers for its clients. Within 11 years of operations the agency has implemented more than 2250 projects. Netpeak successfully cooperates with such well-known brands as Trip Advisor, Karcher, Yves Rocher, Amadeus, Proffstore and others. Netpeak will be taking care of SEO and PPC advertising for The Joy.

Freshdesign is an agency that has been developing and implementing functional web solutions from concept to release for more than 10 years now. Their main work principle – attainment of customer’s goals. Freshdesign cooperates with such well-known brands as Danone, Peg-Perego, Alfa Bank, VTB, Nemiroff and others. Freshdesign will act as the designer of the app, clothes, bikes and accessories for The Joy.

Parknav is a software solution for real-time parking situation analysis on the streets. Data processing specialists, engineers and entrepreneurs constitute the project’s team. Thanks to joint efforts, the Parknav team has managed to analyze millions of streets around the world, achieve the introduction of their service to more than 240 cities in the USA and Europe and receive positive responses from more than 100,000 customers within the last 5 years. The solution will be integrated into The Joy platform and will be helping practitioners to find parking spaces.

TrikeGo is an Italian company that produces cargo trikes for our practitioners.

PR agency with a strong CIS and Asian market’s focus providing comprehensive services for IT companies, startups, fintech and blockchain projects. Vinci is Shanghai/Limassol-based with its representative offices all over the globe. They have successfully worked with Bitfury, Badoo, CINDICATOR, SONM, INS and others.

JOY APP EARLY ACCESS

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